From What’s Now to What’s Next [May 15]

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Open Data: During a visit to Austin, Texas, President Obama announced that his government will be making data more available and accessible so that companies and...

Digital Skills Every Grad Should Know

Hello World! My name is Alex Murray and I am the new PR/Social Media Intern at Lois Paul and Partners. I recently graduated from St. Edwards University in Austin, Texas with a degree in Digital Media Management. It seemed appropriate that my first blog post would be about a recent article from Mashable highlighting 10 digital skills new graduates shouldn’t be without. I’ve chosen the 4 skills I find most important and how I use them every day. Backing up...

Add these Three Missing Pieces for Better Executive Storytelling

After training hundreds of spokespeople to get ready for their interview close-ups over many years, I’ve noticed a change in the questions and requests from workshop participants. Because of the way journalism and blogging has evolved, there are three new things that all spokespeople feel they need in their communications arsenal before they hit the interview circuit. Context, context, context. Content truly is king, but anyone who is trying to tell a story about their products or services or company...

From What’s Now To What’s Next [May 8]

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Internet Sales Tax: Senate passes the bill with overwhelming bipartisan support. Top Conversations #BostonPRoud: More than 25 local public relations agencies will gather on May 29...

Boston PRoud is Boston Strong

Boston Strong – what does that mean to me? Working in downtown Boston it is easy for me to see the community uniting in the wake of the tragic events set forth on our beloved Marathon Monday. Later in May I will join our local PR community at a fundraiser event titled Boston PRoud to raise money for One Fund Boston. The word “Strong” has many definitions, the most appropriate for me being “of great power, firmness, or courage.” I...

From What’s Now To What’s Next [May 1]

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Earnings: Tech giants including Facebook announce earnings after the bell. Top Conversations #WHCD: Press gathered for the 2013 White House Correspondent’s Dinner, hosted by Conan O’Brien....

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Boston: After a very trying week, media were scrutinized for crumbling under the pressure of reporting on breaking news of this nature, and digital media and...

PR Lessons from... Lindsay Lohan?

It probably comes as no surprise that Lindsay Lohan is in a spot of bother with the law again. Her recent sentencing to 18 months in therapy and 30 days of community service comes as part of an agreement in which she pleaded “no contest” to misdemeanor reckless driving and providing false information to police. This reminds me of a course I took at university on organizational communication, in which we once spent an entire lecture period pondering the greatest...

Educational program grows into worldwide celebration

Earth Day is the largest, most celebrated environmental event worldwide. First launched as an environmental awareness event in the United States in 1970, Earth Day is now celebrated globally in over 192 countries, according to the website www.earthday.org. Additionally, more than a billion people participate in Earth Day campaigns every year! Below are some things LPP is doing around its office to be more environmentally conscious. These tips aren't just applicable one day out of the year, but 365 days...

Suspects Can't Evade Social Media's Dragnet

Still not convinced in the power of social media? Consider this. The FBI used social media on Thursday afternoon, asking people to share photos of two suspects in the Boston Marathon bombings. That a federal law enforcement agency turned to Facebook and Twitter to broadcast images and look to these mediums for new leads in the case is a testament itself to the power of new media. But just a few hours after releasing those images, the suspects were involved...