Beyond the Hype conveys the opinions, insights and experiences from the senior communications counselors here at Lois Paul & Partners. We will be looking at the ways and means that communications makes an impact on a business and how a PR agency and a client should partner in a strategic way to make that happen.
LP&P is a public relations agency. That includes all aspects of communications -- from good old fashioned media relations to the full spectrum of social media tools and practices. Methods and tactics may change, but the basic idea of communicating to the right audience to build better businesses for our clients is something that Lois Paul & Partners has been doing since 1986.
Beyond the Hype is a forum where LP&P professionals deliver insight on strategic communications and its impact on business goals and objectives, as well as on the trends and tools in communications industry. Our goal is to do this in a way that will be easily understood by all levels of business executive and will foster discussions with both agency and client-side executives. And finally, since we are PR people at heart, we want to occasionally showcase our great culture.
Beyond The Hype’s main contributors include:
- Lois Paul
- Bill McLaughlin
- Christine Simeone
- Rick McLaughlin
- Ted Weismann
- Suzanne Moran
- Melissa Zipin
- Don Jennings
- Ellen Silveira
- Carol Walker
Comment Policy
In order to encourage conversation around the various topics discussed on Beyond The Hype we have created a formal comment policy to succinctly outline the simple rules that we will enforce when reviewing and responding to reader comments.
We do love comments and are always excited to hear from any of Beyond the Hype’s readers, but we do need to exercise a small amount of control over comments to keep the conversation focused and on-topic. Because of this, all comments will be moderated and will not be published until internally reviewed. But please; do not let that discourage you from posting. All comments will be reviewed and posted as quickly as possible.
If you feel that your comment was deleted in error, please write to us so that we can look into the matter.
Do:
- Provide relevant links in comments. Social media is all about sharing, and links that add to the conversation are always encouraged.
- Use a valid e-mail address when commenting on the blog. But don’t worry, your contact information will not be published or sold.
- Provide trackbacks when referencing Beyond the Hype posts in outside blogs. Trackbacks are typically always enabled.
Do not:
- Post off topic. Please submit comments to the appropriate blog post.
- Provide links on off-topic content. We will consider these posts as spam and they will not be published.
- Engage in personal attacks. Please play nice.
- Use harsh language, profanity.
- Spam. Again, your comment won’t get published, so don’t even bother.
Any violation of these rules will result in the deletion of your comment, and blocking from commenting on Beyond the Hype in the future.
