PR/IR Podcast: It's all about "the R," part one

A couple of weeks ago I ran into two colleagues from Conway Communications at a NIRI event focused on communicating in an uncertain market. A portfolio manager and a veteran Investor Relations Officer offered us their perspectives -- the most notable of which was a comment that "the R" in IR is more important than ever right now.

I was discussing this with Mary Conway and Jane McCahon right after the event and we thought it would be interesting to explore ways we think our clients can foster "the R" in this time when most people would like to run for cover.

Previously Mary and Jane participated in a podcast with us to discuss the synergies between the IR and PR functions and how each can better work together to understand the nuances of each audience as well as the executives we support. In this two-part podcast, Mary, Jane and I discuss some specific Do's and Don'ts about communicating during the financial turbulence, with a focus on being transparent and accessible.

I welcome your feedback. And certainly if there are any other areas that bridge IR and PR that you'd like us to address in the future, let me know.

As always, you can subscribe to the podcast series through the Podcast Ready button in the right sidebar, or via iTunes.