Podcast: The Groundswell and The Campaign
This is the second part of episode 8 of our Beyond the Hype podcast series. Our senior vice president Suzanne Moran continues her conversation with Josh Bernoff, Forrester analyst and co-author of Groundswell, the best selling book on social media released last March. In this part, Suzanne and Josh talk about how the presidential candidates have leveraged the Groundswell.
In the first part, they discussed how companies think about using the Groundswell during tough economic times and as well as how they can overcome executive concerns about embracing social media technologies.
We would love your feedback not only on the discussion with Josh, but also on what you think of the book (for those that have read it).