LPP Pros Discuss Passion for Technology and Favorite PR Launches

Recently, LPP's Carol Hanko, Phoebe Francis and Jamie Anderson sat down to talk about their passion for technology, public relations and some of their favorite launch projects of 2012. Without giving away too many of the highlights, some of their favorite launches include Freescale's T Series Multicore Processor and Skyonic's recent funding announcement!

Live From DC – Social Media & Other Tech Trends (no gavel required)

Near the end of 2010, I attended the PRSA’s annual International Conference in Washington, D.C., and had the opportunity to record an interview for the popular ‘On The Record Online,’ the event’s official podcast. OTRO, which focuses its interviews on “How Technology is Changing the Way Organizations Communicate, and the Way People Consume Media and Information," also produces other pertinent interviews throughout the year by attracting a diverse guest roster across media, PR and technology. During my interview with the...

What's up with Virtual Desktops?

There's renewed interest now with the introduction of Windows 7 to evaluate desktop virtualization. This "trend" though is no surprise to Timothy Stammers, senior analyst at OVUM. Tim, along with his colleague Steve Hodgkinson, authored a comprehensive report on the virtual desktop market this summer, Enterprise Virtual Desktop Alternatives: A Market Scan. Coming on the heels of VMworld and Citrix Analyst day, we caught up with Tim to discuss trends in desktop virtualization for the latest in our Beyond the...

Podcast: In marketing, cadence is critical

The following is the second part in our Beyond the Hype podcast series with Bob Maness, Vice President, Marketing, for Pillar Data Systems, an LP&P client. We sat down with Bob recently to discuss the evolution and incorporation of social media into Pillar’s B2B marketing efforts. Bob begins with a healthy discussion on tracking and measurement. In particular, he focuses in on how to effectively measure social media impact on overall marketing initiatives. As Bob notes, while capturing data for...

Podcast: Social media creates a 'paranoia of omission'

The following is the latest in our Beyond the Hype podcast series. For this segment, I sat down with Bob Maness, Vice President, Marketing, for Pillar Data Systems, an LP&P client, to discuss the evolution and incorporation of social media into B2B marketing efforts. Bob believes that paranoia, fear and omission too often lead to me-too marketing and confusion. Our conversation kicks off with Bob discussing how the paranoia of omission can lead to four challenges and how they can...

A conversation with Peter Shankman

We are pleased to bring you the latest episode in our Beyond the Hype podcast series. For this podcast, I sat down with Peter Shankman with HARO (Help a Reporter Out) to discuss the best ways to approach reporters and bloggers from a public relations standpoint. Peter is very vocal about PR professionals' use of social media tools to connect with journalists. His view -- and one that we share as an agency -- is to listen to the conversation...

Content marketing: For B2B companies and taco trucks

This is the second part of my conversation with Lois and our client Ed Brice of Lumension Security. In part one, we discussed the impact that social media is having on B2B marketing. Our conversation started with a look at short-term vs. long-term thinking, then explored how marketers should start thinking about social media as a way to enhance the identity of a company. In this podcast, we discussed the importance of creating content that is personal and conversational in...

How B2B marketers should think about social media

We are pleased to bring you the latest episode in our Beyond the Hype podcast series. For this podcast, I sat down with Lois Paul and Ed Brice, SVP of Worldwide Marketing for Lumension Security, an LP&P client, to discuss the impact that social media is having on B2B marketing. Ed is a big believer in social media and blogs regularly about how it is changing the game for marketers. Our conversation started with a look at short-term vs. long-term...

The Evolving Industry Conference

Vendors are canceling customer conferences and replacing them with virtual events. I received an e-mail from Computerworld today touting their own online conference. The economic climate has had the same impact on conferences as it has on other aspects of our industry. Social media has had an impact as well. This changes the way companies should leverage these events, both in terms of how they use them for news, as well as for networking and lead generation. This was the...

Podcast: The Groundswell and The Campaign

This is the second part of episode 8 of our Beyond the Hype podcast series. Our senior vice president Suzanne Moran continues her conversation with Josh Bernoff, Forrester analyst and co-author of Groundswell, the best selling book on social media released last March. In this part, Suzanne and Josh talk about how the presidential candidates have leveraged the Groundswell. In the first part, they discussed how companies think about using the Groundswell during tough economic times and as well as...