January 14, 2014

Lessons in Storytelling from Poorly Ad Libbed Golden Globes Acceptance Speeches

It never ceases to amaze me how a professional actor-- someone who, as Shakespeare said so well, "struts and frets his hour upon the stage, and then is heard no more" would even consider going to an award show where he or she is a nominee without some prepared remarks. They end up finishing the Shakespeare quote with their rambling, ad libbed acceptance speeches -- "a tale told by an idiot, full of sound and fury, signifying nothing." It reminds...

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January 09, 2014

A New Year for "What Were They Thinking?" Awards

Just as weathermen love the prospect of big storms to report on and create panic, we harbingers of good communications appreciate the media gaffes that lead to "What were they thinking?" communications awards. It's promising to be a banner year, given the fact that we are only a week into 2014 and there are already two winners. The Dennis Rodman Outburst The "Wait, What Country am I from? And did I really say that?" award goes to former NBA player...

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January 07, 2014

CES: The First Step Towards Takings Risks is Admitting Things Have Changed

In 2012, Ilva Ozin of Inc. asked a CES exhibitor about the cost of attending CES. $20,000: Space on the convention center floor $50,000: Booth rental $20,000 - $30,000: Booth design $5,000: Booth set-up $5,000 - $10,000: Product giveaways for show attendees $5,000 - $10,000: Staff expenses $2,000 - $4,000: Travel expenses $1,000: Wi-Fi access (that's per day and it ain't that great) Want to meet the press? That can go as high as $10,000. TOTAL: ~$150,000 And keep in...

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January 06, 2014

Financial Communications for the New Year

With another year in the books and everything to look forward to in 2014, I've been reflecting on some of the discussions I had with my colleagues in the Boston chapter of the National Investor Relations Institute (NIRI). I’m fortunate to have been able to engage in some great debates with some of the best minds and thought leaders in the area that understand both the IR and PR function. Given how those conversations went, I'm looking forward to them...

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December 31, 2013

#WorstPRMoves of 2013

What better way to say goodbye to 2013 than by looking back at the worst PR moves of the year, and then making it our resolution to never find ourselves or our clients in these types of situations? See our list below, and please comment or tweet at @LPP_PR using #BestPRMoves (our list of this year's best PR moves is here) or #WorstPRMoves to add your suggestions! Toronto Stronger The #BostonStrong hashtag and slogan were included in our list of...

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December 26, 2013

Happy Holidays from Lois Paul and Partners

Boston Party It wouldn’t be the holiday season without LPP’s annual Holiday Party! This year the Boston office gathered at Anthem Bar & Kitchen in Boston’s famed Faneuil Hall. With a private room overlooking the twinkling tree lights, we kicked back with some delicious drinks and yummy apps; the macaroni and cheese bites were a hit! To celebrate the true meaning of the season, our office collected toys and school supplies for the Horizons for Homeless Children. Austin Party Meanwhile...

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December 23, 2013

Lois Paul and Partners 2013 #PRWishlist

Some of our LPPers shared what they want most in 2014 - from little things that make a huge difference, to major concepts and best practices to take our clients' business communications programs to the next level. What do YOU want most? Our #PRwishlist: More spokespeople embracing “storytelling” as an art and the best way to talk about their companies and products. Remember: every time a story is told well, an angel gets her wings. That all reporters would respond...

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December 20, 2013

FREE LPP PR Recipes Cookbook

Did your Christmas wishlist happen to include PR strategy? Before you make your way out of the office to celebrate the holidays, LPP would like to send our readers off with a special gift to fill your PR appetites. From creating an effective pitch, producing compelling digital content, to crafting messaging that truly differentiates a brand – check out LPP’s PR Recipes Cookbook! Our 13 recipes outline key ingredients and best practices required to achieve great PR results. All of...

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December 19, 2013

The Power of Images in Storytelling

Images can be just as powerful as words. When we pair our stories with images we have an opportunity to add another layer to the conversation, tailor our message and give it a touch of branding. Whether it’s raw or edited, video is a mighty tool for attracting attention to your company, product or initiative. Forget those clunky camcorders. Today, anyone with a decent cellphone or digital camera can record video. It seems you can’t watch a breaking news story...

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December 18, 2013

#BestPRMoves of 2013

This year, we continue our tradition of taking a look back at the year with a business communications lens to determine the best and worst PR moves by individuals, companies and organizations. Our LPPers, who are in the midst of wrapping up 2013 and planning for 2014, picked their heads up briefly to answer the call for this year's lists. Check them out below, and please comment or tweet at @LPP_PR using the hashtag #BestPRMoves or #WorstPRMoves to add your...

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